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                 How to Attract and Keep Talented Professionals             

Few issues today are more important than how to attract and keep talented professionals. Here are a few tips and recommendations on how to support talented employees so as to gain their trust while earning their loyalty. 

Be a friend, not a boss. This supportive role will foster communication, then cooperation, then collaboration, and ultimately commitment.

Enable talents to make decisions. Talents are most knowledgeable about the subject and have ultimate responsibility for executing a decision. It makes sense to let them make decisions as much as possible.  

Foster creativity. Don't interfere with your talents. Remember that performance is simply potential minus interference. The less interference, the better the performance.

Give them what they want. Ask talents what they require from you, then give it to them fast. Keep in mind that there are many other employers who are just one click away.  

Treat talents as customers. Like customers, talents can go anywhere where there's a better deal. Take their feedback and suggestions seriously.

In addition to the above recommendations, keep in mind that talents consistently cite three main needs:   

  1. Co-workers and bosses, with whom they can develop mutual respect and trust, learn from, discuss ideas with, and collaborate with.
  1. Freedom from micromanagement. Most people don't enjoy being overly managed. Talents in particular hate bosses who constantly look over their shoulder and provide unsolicited advice. Talents want freedom to work, to make mistakes, to learn, to innovate and to joyfully pursue professional challenges.
  1. Freedom from fear. Talents are repelled by organizations that exhibit fear. For motivational purposes, it may sometimes be productive to use the carrot, but it is rarely advisable to use the stick.

Other needs include freedom to pursue ideas and interests, and a corporate culture that values honesty, trust, respect, fairness, friendship and kindness.

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