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The Secret to
Boosting Your Productivity
Productivity
is the key to greater earning power. But how does one increase
one's productivity? Luckily, there are three simple steps you
can take to significantly increase your productivity. These
steps are captured by the acronym O.W.E., which stands for
Outcome, Work and Evaluation.
1. Outcome orientation
The first thing to realize is that no matter what job you
have, you are paid to produce a specific outcome. No one is
paid for "hours spent at the office." In fact, in
today's extremely competitive economy, workers will
increasingly be paid not to show up, but to show results.
Indeed, more and more companies allow employees to work from
home, on the condition that they produce the results agreed
upon.
The key, therefore, is to clearly define what is this outcome
that you are responsible for producing. If you're a sales
person, the answer is easy: sales! There are many metrics for
measuring a salesperson's performance, such as number of
contracts signed, number of new customers, number of repeat
customers, number of units sold, etc.
If you're a graphic designer, the outcome can also be defined
easily. It can be the number of marketing material produced,
such as the number of brochures or business cards created per
month or per week.
2. Work vs non-work activities
The second thing to realize is that there are only 8 working
hours in a day, so you have to measure the actual amount of
time that you spend on producing that outcome. A salesperson,
for instance, might spend 30% of his time doing administrative
work, 30% preparing for sales presentations, and 40% facing
prospects in order to sell whatever it is he's selling. This
would be a work/non-work ratio of 40%.
The trick is to increase this work/non-work ratio, because
only then can the salesperson increase his productivity.
3. Evaluation of personal productivity
Last
but not least, one has to carefully and regularly evaluate
one's productivity. This should be done on a weekly basis,
whether or not your boss requires you to do it. It's a
personal initiative that will increase your capacity to
produce more and, therefore, your bargaining power in future
negotiations with the employer about compensation, working
conditions or resources made available to you.
This can be done by simply comparing your current productivity
with last week's productivity. Productivity is simply defined
as the number of work outcomes per hour or per week.
The
O.W.E. framework is useful for those who want to
proactively take charge of their career by focusing, with
laser precision, on their personal productivity. Not only will
such a focus increase one's professional equity and market
value, it will also make every working day more fun since
one's mental faculties and resources can be engaged to
continually increase the relevant productivity indicators.
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