Every best-seller, no matter how good the book or the author, is just a bet-seller.

In other words, the author of a non-fiction book is only trying to sell you a bet. He or she is trying to convince you that the ideas it contains will make you happy, healthy or wealthy. Some even promise all three in the same book.

Nevertheless, they don't guarantee success. So when you buy a book, you're basically betting $30 to $50 that the book will have a positive impact on your life.

However, this kind of "gambling" is quite unlike playing the roulette in Las Vegas where the odds are the same no matter who the gambler is.

In the case of a book, the odds of your life being significantly and positively improved by reading it -- in which case you would win the bet -- depend heavily on your prior knowledge, your experience, your self-discipline, your determination, your ability and agility in adopting the ideas and implementing them in your own life, etc.

In other words, the full value of the book can only be realized when you combine your personal qualities and abilities (character, determination, self-discipline, mental flexibility, etc.) with the author's ideas.

So the saying "knowledge is power" is not exactly accurate. It seems more reasonable to say that knowledge skillfully applied is power. The power to change and improve one's life or career.

Incidentally, this is why we highly recommend that you subscribe to CKN's monthly Newsletter. In addition to highlighting the major ideas contained in the articles uploaded during the past month, we also provide tips, tools and resources so you can act on the knowledge gained. Without focused action and consistent follow-up, even the best knowledge in the world cannot help one's career.

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