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Knowledge-Sharing
is The New Way to Network
The
adage "It's not what you know, it's who you know" is
not 100% accurate, especially not in today's knowledge economy
where a professional's value lies chiefly in his or her
knowledge.
Linkedin, the popular networking site for professionals and
managers, has in fact enabled people to share and show their
knowledge through the Linkedin Answers service, which is free
of charge.
Therefore, since a professional's knowledge will be
increasingly visible to the whole wide world (to the extent
that he is willing and able to share it), then what a person
knows will likely become as important as -- if not more
important than -- who he knows.
Indeed, when recruiting new talents, employers don't care so
much -- unless it's a sales job -- about a person's number of
connections as much as what the candidate knows and what
professional capabilities flow from that knowledge.
In short, a connection can only open doors for you; you still
have to tap dance, so to speak, in order to prove to the
potential employer or client that you can do the job.
The critical importance of one's knowledge and professional
capability thus changes the networking game from one of
"making connections" to one of "sharing
knowledge."
To be more precise, the networking game is no longer about the
quantity of one's connections, but the quality of one's
knowledge.
It's also about one's willingness and ability to share one's
knowledge. As the saying goes, "knowledge shared is power
multiplied." Sharing knowledge will empower everyone
while encouraging others to share their knowledge in return.
This principle of reciprocity never fails because it is part
of human nature: the more we receive from others, the more we
feel compelled -- if only for moral reasons -- to give back.
This is why participating on Linkedin Answers is so crucial.
It's a virtuous cycle where the more one gives, the more one
receives.
This sharing and learning can become quite addictive too! But
it is a healthy and positive sort of addiction where
participants are psychologically and socially motivated
to share their valuable knowledge while gaining from the vast
pool of wisdom consisting of the collective experience of
thousands of other Linkedin users.
Linkedin even offers rewards for people who provide "best
answers" (as determined by the person asking the
question). Such knowledgeable people are recognized as
"experts," although the term is just a recognition
of the value and usefulness of their answers and does not
really make them true experts in the traditional sense of the
word.
The key idea here is that networking will focus more and more
on knowledge and knowledge-sharing, not the (often mindless)
accumulation of business cards in one's Rolodex or the
multiplication of connections on Linkedin.
The challenge for professionals then will be to identify what
it is that they know best, and to share their knowledge as
fast as possible, with as many people as possible, in order to
position themselves as knowledgeable experts in their field
who can be relied upon to provide guidance, counsel and
solutions.
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